Katalin Bihari, Deputy State Secretary for External Economic Affairs at the Ministry of Foreign Affairs and Trade and CEO, HEPA Hungarian Export Promotion Agency

Hungary ranks 96th globally in terms of population size, but 32nd for export revenues, according to United Nations Comtrade. “We’ve always been a nation that looked outward for opportunities, as well as being both a crossroads and a bridge between East and West, and tradition and innovation,” noted Katalin Bihari, deputy state secretary for external economic affairs at the Ministry of Foreign Affairs and Trade and CEO of HEPA Hungarian Export Promotion Agency. “Our strengths include automotives, pharmaceuticals, machinery, medical devices, agri-food and health services, which shows our diversity and creativity,” she added.  HEPA’s mission is to help Hungarian businesses enter and grow in global markets. “Since 2010, Hungary’s exports have more than tripled, a clear sign we’re on the right path,” Bihari said. “A major strength is our close cooperation with Hungary’s 140 foreign trade attachés worldwide.”

The agency’s current goal is to diversify exports by industry and geography. A key target is the U.S., the only one of the nation’s top 10 export partners that is not in Europe. “Hungary and the U.S.’s relations are stronger than ever. It’s important for us to maintain this momentum and expand cooperation,” she said. “We’re helping Hungarian companies explore opportunities by, for example, organizing networking events and market briefings and showcasing Hungarian innovations at trade fairs.”

Bihari encouraged potential trade collaborators to discover the nation’s diverse exports: “Hungary is a land of opportunity and a source of ideas. Furthermore, HEPA doesn’t just support its partners, we deliver results. Do business with Hungary and success is the only outcome you can expect.”